Strategy x OPS
SR Manager,
Pursuit Studio
2025 - PRESENT
BOSTON, MA
EXPERIENCE
TURNING COMPLEX ASKS INTO CLEAR STRATEGY AT
TELUS DIGITAL / FORMERLY WILLOWTREE APPS
Create business growth & client success by driving world-class client proposal process end-to-end
Translate ambiguous, high-stakes asks into a clear plan across sales, solutions & delivery
Strategy x OPS
SR Manager,
Pursuit Studio
2025 - PRESENT
BOSTON MA
Enable cross-functional teams across key practices like BFSI, QSR & Enterprise Technology to collaborate effectively during pre-sales
Build, leverage, optimize & automate
key systems & processes underpinning commercial strategy
GLOBAL ALUMNI STRATEGY MANAGER
2022 - 2024
Boston, MA
BCG - Boston Consulting Group
Led global alumni program brand strategy & activation
Grew awareness of, engagement with alumni offer internally & externally
Launched & evolved digital products: Directory, Job Board, Knowledge Library
Scaled flagship alumni event series by 50% from 60 to 90+ local events
Boosted annual alumni survey response rate by 220% vs. 2020
GLOBAL ALUMNI STRATEGY MANAGER
2022 - 2024
Boston, MA
Onboarded 100+ worldwide marketers onto Marketo, growing local event #s
Optimized internal support model, developing, launching, centralizing collaterals, templates, emails, trainings & self-service resources across Trello, Slack, SharePoint, Outlook
GLOBAL ALUMNI PROJECT LEADER
2020 - 2022
Supported global alumni program development, content creation, visual design & reporting strategy, including SFMC newsletters, virtual event series, alumni site, intranet & beyond
Core team, modular global recruiting campaign meeting evolving needs & positioning firm as employer-of-choice in new markets
Built internal microsite + asset management system, including hierarchy & naming conventions
GLOBAL BRANDING x DESIGN PROJECT LEADER
2019 - 2020
New York City, NY
End-to-end hands-on coordination: headlines & copy, creative direction, casting, market testing, visual language & guidelines development, roll-out, socialization & quality control
Core team member, advisor for firm's global corporate re-brand & brand architecture initiative
Branded 80+ external commercial entities & internal initiatives
GLOBAL BRANDING x DESIGN PROJECT LEADER
2016 - 2019
Interfaced between designers & commercial teams to drive value positioning & visual identity development
Junior member of newly structured Alumni Relations & Global Marketing Operations teams
Supported implementation of firm's centralized global marketing function
CO-OP / INTERN
2014 - 2016
Authored five-part iBook series, range of reports spanning topics from energy sourcing to public housing to local history for clients
Received Hubspot Inbound Marketing certification
PROJECT DEVELOPER
STRATEGIC THINKING, INC.
2013
Cambridge, MA
NEWBURY COMICS
Keyholder,
flagship store
2011 - 2012
Boston, MA
AMERICAN APPAREL
2013
Boston, MA
KeyholdeR,
138 NEWBURY
Transcribed 300+ hours of audio interviews with influential figures for Norfolk Prison Study, synthesizing content for cataloging, reference, media
Awarded Mass Humanities Grant for continued research