BCG - Boston Consulting Group
EXPERIENCE
GLOBAL ALUMNI STRATEGY MANAGER
2022 - 2024
Boston, MA
Core team, modular global recruiting campaign meeting evolving needs & positioning firm as employer-of-choice in new markets
Built internal microsite + asset management system, including hierarchy & naming conventions
GLOBAL BRANDING x DESIGN PROJECT LEADER
2019 - 2020
New York City, NY
End-to-end hands-on coordination: headlines & copy, creative direction, casting, market testing, visual language & guidelines development, roll-out, socialization & quality control
Core team member, advisor for firm's global corporate re-brand & brand architecture initiative
Branded 80+ external commercial entities & internal initiatives
GLOBAL BRANDING x DESIGN PROJECT LEADER
2016 - 2019
Interfaced between designers & commercial teams to drive value positioning & visual identity development
ADDITIONAL EXPERIENCE
Before bcg...
Junior member of newly structured Alumni Relations & Global Marketing Operations teams
Supported implementation of firm's centralized global marketing function
CO-OP / INTERN
2014 - 2016
Authored five-part iBook series, range of reports spanning topics from energy sourcing to public housing to local history for clients
Received Hubspot Inbound Marketing certification
PROJECT DEVELOPER
STRATEGIC THINKING, INC.
2013
Cambridge, MA
NEWBURY COMICS
Keyholder,
flagship store
2011 - 2012
Boston, MA
AMERICAN APPAREL
2013
Boston, MA
KeyholdeR,
138 NEWBURY
Transcribed 300+ hours of audio interviews with influential figures for Norfolk Prison Study, synthesizing content for cataloging, reference, media
Awarded Mass Humanities Grant for continued research
TRANSCRIPTION
x CATALOGUING SERVICES INTERN
LIBERTY x JUSTICE FOR ALL GRANT
2010 - 2011
Boston, MA
Led global alumni program brand strategy & activation
Grew awareness of, engagement with alumni offer internally & externally
Launched & evolved digital products: Directory, Job Board, Knowledge Library
Scaled flagship alumni event series by 50% from 60 to 90+ local events
Boosted annual alumni survey response rate by 220% vs. 2020
GLOBAL ALUMNI STRATEGY MANAGER
2022 - 2024
Boston, MA
Onboarded 100+ worldwide marketers onto Marketo, growing local event #s
Optimized internal support model, developing, launching, centralizing collaterals, templates, emails, trainings & self-service resources across Trello, Slack, SharePoint, Outlook
GLOBAL ALUMNI PROJECT LEADER
2020 - 2022
Supported global alumni program development, content creation, visual design & reporting strategy, including SFMC newsletters, virtual event series, alumni site, intranet & beyond